mPedigree works to root out unsafe and counterfeit medications through the use of an SMS-based, toll-free method known as Goldkeys, which has been proven effective for low-resource and low-income communities across Africa
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- ISSUE AREA: Counterfeit medications & other products
- ANNUAL OPERATING BUDGET: $2,000,000
- GEOGRAPHY: Ghana (w/ reach in Nigeria, Kenya, Uganda, Tanzania, Zambia, Egypt, Zimbabwe, Rwanda, Democratic Republic of Congo, India, Bangladesh, Pakistan, La Cote d’Ivoire, Netherlands, Malawi, Sierra Leon)
KEY FINDINGS
- Developing tools to weed out counterfeit seeds, faulty agricultural tools, and impure water sources; they are committed to being a solid supply chain sector partner within the next 3-5 years in addition to expanding into cross-continental markets in Asia
- Struggling to secure funding from the philanthropic sector with the exception of Skoll Foundation; thus, they have pursued public-private partnerships with local and national governments
- To the public, they are regarded as just an app. They are looking to potential partners like Elevate to help them shift the narrative around what they do