That was our message as we announced our fifth cohort of Elevate Prize winners.
At a time when many nonprofits are forced to shy away from the spotlight, we doubled down on our commitment to Make Good Famous— taking over spaces more often than not occupied by brands and celebrities and filling them with social entrepreneurs and their world-changing impact.
Here are some of the highlights from our campaign announcement:
Full take-over of Times Square’s iconic “The Cube” with our message AND a moment for each winner.
“Finding ourselves featured on a billboard in Times Square is such a huge moment. It’s amazing to see [the] Elevate Prize Foundation recognizing and amplifying the impact of our organization’s work,” winner Richard Casper shared on the Creativets Instagram.
Some of our winners were even able to join us in New York City to see their billboard in person. Imran Ahmed, of Center for Countering Digital Hate, shared, “My children are too young to appreciate what this means. I guess a little bit of me is just hoping that they’re proud of me right now. Or that one day they’ll be proud of me for having done this and taking on a fight that’s worth fighting.”
Building the first ever nonprofit partnership with the viral phenomenon that is F Jerry’s Dudette with Sign, delivering a provocative message of hope.
We brought this good great news over to social media where we partnered with the incredible team at @dudettewithsign to help announce the winners with custom signs and spark conversation around why social do-gooders don’t get the same attention as celebrities.
‘Definitely how I was feeling this morning. Your post came at the right time.’ was one of our favorite comments from the 40,000+ people who interacted with the post.
Being one of the first nonprofits to tap into the ‘oversized’ trend—translating offline marketing into engaging digital content.
What better way to Make Good Famous than by putting our winners’ names in big print? And we’re talking really, really, REALLY, big print. Tapping into the oversized trend that is taking over consumer marketing—from Jacquemus to Hootsuite and beyond—our goal was to emphasize the importance of our winners’ impact with our own oversized newspaper, The Elevate Gazette, to give these changemakers the massive headline they deserve.
In today’s turbulent times, these social changemakers are creating life-saving impact. They’re working to solve the world’s most pressing issues—including combatting malnutrition, ensuring youth access to mental healthcare, providing healing to Veterans through the arts, and so much more.
With this campaign, our message was clear: social impact isn’t a side story—it’s the headline.
