Lina Renzina leads Lifestyle Media Partnerships in North America at TikTok, leading strategic partnerships for lifestyle media publishers within North America. She also serves on the board of TikTok's PRIDE ERG. Prior to that, she led and built Creators for Good, the Ad Council’s content partnerships arm, creating strategic growth through talent, creators and entertainment IP for the organization's national purpose-driven campaigns such as suicide prevention, breast cancer risk awareness, and diversity and inclusion. She began her career in the theater industry at ICM Partners and is passionate about creating accessible content and a more equitable and inclusive world through elevating and advocating for underrepresented voices and their stories.