1:30PM – 2:20PM

Reimagining Philanthropy: Investing in Visibility & Media to Power Change


The mission to Make Good Famous begins with visibility. That means ensuring the same resources and recognition often granted to celebrities and influencers are extended to changemakers. Yet, the investment to raise the visibility of leaders and their work through media, entertainment and other means has, historically, not often been prioritized. How can we disrupt the traditional mode of philanthropy to recognize the value of visibility when it comes to creating meaningful change and, in doing so, further democratize philanthropy?


Dr. Aparna Hegde, Founder & Chairperson, Armman

Eva Bloomfield, CMO, Elevate Prize Foundation

Sahar Driver, Co-Director, Color Congress

Jen Humke, Senior Program Officer, Journalism & Media, MacArthur Foundation

Alex Jakana, Senior Program Officer, Philanthropic Partnerships, Bill & Melinda Gates Foundation

Rupa Balasubramanian, Senior Vice President, ​​​Pop Culture Collaborative

Rene Jones, Partner & Chief of Social Impact, United Talent Agency (UTA)

Sonya Lockett, Founder & Chief Impact Officer, The Next Slate

Adam Robinson, Vice President, Social Responsibility, Paramount Global